How to use the UTM Link Builder
- Enter the page address you want to send people to.
- Fill in the source, medium and campaign name.
- Copy the generated link and use it in your email, ad or post.
Questions and answers
Which UTM parameters are required?
Source, medium and campaign are the three every analytics tool expects. Term and content are optional.
Should UTM values be lower case?
Yes. Analytics tools treat "Email" and "email" as two different values, so this tool can lower-case them for you.
Do UTM links affect SEO?
They do not change rankings, but use them only on links you place in campaigns, not on internal links of your own site.